by Eric Goodenough | Jan 26, 2017 | Email Marketing
Like a winning high school basketball team, effective marketing starts with fundamentals. BriteVerify Product Manager Rozina Hussain wrote a guest post on Campaigner highlighting some email marketing basics. She notes that when marketers build on a solid foundation,...
by briteverify | Oct 12, 2016 | Integration
Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been hit with the realization that your most recent email campaign experienced a high number of bounces, then our newest integration with Oracle Responsys should bring a...
by Eric Goodenough | Oct 11, 2016 | Integration
by Rozina Hussain, Product Manager Fake email addresses that end up in your email marketing list are both frustrating and damaging to your campaigns. Not only are you wasting time and incurring costs sending to that email, but it also affects your sender reputation...
by Eric Goodenough | Jul 21, 2016 | Data Quality
by Rozina Hussain, Product Manager You’ve spent the past week creating the perfect marketing campaign, and now it’s time to send it to current and potential customers. But before you import your list into your email service provider (ESP) or marketing automation...
by Eric Goodenough | Jun 10, 2016 | Deliverability
How many times have you sent an email campaign to the same email list without verifying it? Our data suggests that approximately 15 percent of all email addresses are invalid. This means that if you do not verify your list, your message is not reaching one out of...
by Eric Goodenough | May 28, 2016 | Data Quality
by Rozina Hussain, Product Manager Email marketing isn’t going anywhere. According to a survey by Econsultancy, 74 percent of marketers think that in five years email will still be one of the channels with the highest return on investment. But each month, your email...
by Eric Goodenough | May 26, 2016 | Email Verification
by Rozina Hussain, Director of Product One of the best parts of BriteVerify is that your emails are quickly verified with a simple drag and drop. You don’t have to understand the technology behind it or know exactly how it works. But we often have customers who ask...
by briteverify | May 12, 2016 | Deliverability
You just found out that your IP address is now on a blacklist. The ominous email you received mentioned a low sender reputation. Panic sets in, and you don’t know exactly what it means, but you know it isn’t good. To make matters worse, your boss freaked out when he...
by briteverify | Apr 19, 2016 | Integration
Are you an Emma user? Then your professional life just got a lot easier. (We can talk about your personal life later.) Today at Marketing United, BriteVerify (that’s us) and email software and services provider, Emma, announced the integration of our platforms. Why...
by briteverify | Nov 14, 2015 | Musings
Or, “Is it at least the same as, or better than, what you have already?” Developers used to write software by first spending weeks or months gathering information, then disappearing for months or years to go off and actually write the software. However, people often...
