by Eric Goodenough | Aug 23, 2017 | Education
by Rozina Hussain, Product Manager “Emails earn their place in a user’s inbox by being engaging.” That’s the premise of an article we recently contributed to our friends at AWeber: Five Ways To Increase Your Deliverability By Boosting Engagement. The piece explores...
by Eric Goodenough | Aug 14, 2017 | Expert Advice
Editor’s Note: We’ve invited our friends at AWeber to help BriteVerify users learn how to send more engaging emails. In this piece, Elisabeth Willits, AWeber’s Content Marketing Specialist, explores an email’s basic components and offers advice for each one. We hope...
by Eric Goodenough | Aug 1, 2017 | Education
by Rozina Hussain, Product Manager If too many addresses on your marketing email list bounce-back or generate spam complaints, you increase your risk of: Dismal Marketing Results: Too many email bounces and spam complaints can hurt your sender reputation and thus hurt...
by Eric Goodenough | Jun 28, 2017 | Product
by Rozina Hussain, Product Manager A New Look & Multi-User Accounts Today we’re sharing about two exciting upgrades to the BriteVerify platform! The first is a fresh new look to our application. The second is the ability to add multiple users to the same account...
by briteverify | May 25, 2017 | Email Marketing
What if your marketing emails could be emotionally honest works of art? What if they could transcend the day-to-day banality of the inbox? What would you do differently if you wished to reach your audience on a deeper level? As our co-founder James McLachlan writes on...
by Eric Goodenough | May 18, 2017 | Data Quality
by Rozina Hussain, Product Manager If you’re an email marketer, you probably have addresses in your list that don’t really go anywhere. In 2017’s B2B Marketing Data Report from Dun & Bradstreet, the majority of respondents had email deliverability of no better...
by Eric Goodenough | Apr 11, 2017 | Integration
By Rozina Hussain, Product Manager The Data and Marketing Association has reported that “66 percent of online consumers made a purchase as a result of an email marketing message.” McKinsey has noted that email acquires customers at a rate “nearly 40 times that of...
by briteverify | Mar 28, 2017 | Expert Advice
Our co-founder James McLachlan penned a piece for the Campaigner blog on “Three Essential Email Mindsets” for marketers. If we do say so ourselves, the whole piece is – ahem – essential reading. Here’s an excerpt from the first mindset, “Email Isn’t Just...
by Eric Goodenough | Mar 22, 2017 | Expert Advice
Hi, I’m Chris Arrendale, CEO and Principal Deliverability Strategist at Inbox Pros. We help brands and marketers on issues like inbox placement, deliverability, reporting analysis, and remediation. My friends at BriteVerify invited me to tackle a pressing issue:...
by Eric Goodenough | Mar 7, 2017 | Integration
by Rozina Hussain, Product Manager If you orbit any marketing spheres, you may have already stumbled on the fact that Email marketing remains the best channel for getting a great return on investment year after year. With a median ROI of 122%, email is proving to be...
