Articles
INFORMATION & INSIGHT ABOUT THE EMAIL MARKETING WORLD.
How Email Can Hurt Your Brand
Disclaimer: Originally, I did opt into Frontgate’s email list. This is a diatribe about the lack of value I have since received, even though their email deliverability was high. Frontgate is one of my favorite home furnishings brands. Their magazines are well done...
Why is Email Testing important?
Email marketing is a complex business, in no small part because of the email clients themselves. Marketers spend a lot of time and money on email design, copy, and photography to sell their…
Email Marketers And The Law Of Diminishing Returns
In economics, the Law of Diminishing Returns states that if one input used in the production of something is continuously increased while all other variables are held constant, you will reach a…
Avalanche Of Disposable Addresses
Email continues to be the dominant communication tool between organizations and their customers however with the continuous stream of messages and newsletters that are distributed as well as…
A word on Spamtraps
At BriteVerify we’re often asked if we remove spamtraps from our users’ email databases. Typically the question takes the following form: “We’re evaluating verification services. Competitors X…