Articles
INFORMATION & INSIGHT ABOUT THE EMAIL MARKETING WORLD.
How Hotel Marketers Can Improve Hotel Guest Experiences
In this article, we focus on simple strategies hotel marketers can employ for improving hotel guest experiences and earning guest loyalty.
Looking for GDPR Compliance? Start Here.
As the EU rolls out its much-anticipated General Data Protection Regulation (GDPR) mandate, ensure your company won’t be cited for non-compliance. Learn where to start with these tips and tricks.
Increase Customer Engagement With These Email Marketing Strategies
Here are a few tips to help you make the most of your email marketing efforts.
How to Avoid Spam Complaints & Unsubscribes
Do you need to know how to avoid spam complaints and unsubscribes with your email marketing campaigns? Here are eight tips to help you out.
6 Email & Content Marketing Tips
Use this six email and content marketing tips to bolster your content marketing efforts.
Boost Engagement With These Email Newsletter Tips
A compelling email newsletter (e-newsletter) can give you a serious leg up on the competition.
Battling Bots and Bad Guys
As a marketer, your goal is to collect valuable data from people who are interested in what your company is selling. But what if bad actors hijack that process for their own purposes?
A Retail Example of Email Validation ROI
What’s the only thing better than seeing the ROI? Seeing ROI in graphic detail! Our partners at Return Path, the deliverability experts, use our technology to help their clients validate their…
Better Deliverability with Better Engagement
“Emails earn their place in a user’s inbox by being engaging.” That’s the premise of an article we recently contributed to our friends at AWeber: Five Ways To Increase Your Deliverability By Boost…
The Anatomy of a Good Email
We’ve invited our friends at AWeber to help BriteVerify users learn how to send more engaging emails. In this piece, Elisabeth Willits, AWeber’s Content Marketing Specialist, explore…
Good, Bad, and the Space Between: Understanding the Risky Addresses on Your Email List
If too many addresses on your marketing email list bounce-back or generate spam complaints, you increase your risk of: Dismal Marketing Results: Too many email bounces and spam complaints can hurt…
BriteVerify: Better Than Ever
Today we’re sharing about two exciting upgrades to the BriteVerify platform! The first is a fresh new look to our application. The second is the ability to add multiple users to the same account…