Articles
INFORMATION & INSIGHT ABOUT THE EMAIL MARKETING WORLD.
New to BriteVerify: Introducing Phone and Address Verification
by Courtney Finger, Product Marketing Manager Last week we announced exciting new features to our real-time email verification solution, BriteVerify, including expanding our data validation capabilities beyond email to now cover phone numbers and physical mailing...
Email Marketing Strategies that Help You Increase Customer Engagement
Email marketing is one of the most effective ways you can drive customer engagement. If you do a good job of engaging your subscribers, you increase revenue for your business and increase the lifetime value of your customers. Dive into the following five ways to...
Hospitality Industry Trends Leave a Big Digital Footprint
Howard Johnson’s iconic orange roofs that once dotted America’s highways were the precursor to today’s powerful and high-tech hospitality industry. It was a time when travelers took to the roads in droves as Dinah Shore sang the wayfarer’s anthem, “See the USA in your...
Marketers, Here Are 6 Tips for Repurposing Content
You've put a lot of effort into creating your content library. Over time, you may need to revamp it by focusing on new topics and coming up with new material. Sometimes, however, you may need to continue creating content to improve SEO and engage your customers, but...
Great Email Content Deserves an Accurate, Verified Email List
For even the most digitally-savvy businesses, email is still the best way to reach prospects and customers. But to have the highest positive impact, email campaigns need to include the right content and email lists need to include the right addresses. In this article,...
6 Ways to Get More Subscribers to Your Email Newsletter
Do you feel as if your email newsletter list is not growing fast enough? The following are six tips to help you get more subscribers.
Why Your Email Open Rate Is Going Down and How You Can Stop It: 6 Important Tips
If you feel as if your average email open rate is going down, the following six tips will help you get engagement back up again.
Email Blacklist 101: You’ve Been Blacklisted. Now What?
If you’ve found out you’ve been blacklisted, step one is not to panic. Step two: read this article.
The truth about Spamtraps
In an effort to help BriteVerify users better understand spamtraps, their associated risks, and the practices that should be followed to avoid them altogether, we partnered with Travis Wetherbee, former postmaster at Hotmail and current anti-spam advocate and...
Looking to Boost Your Digital Marketing Campaign ROI? Implement These Strategies
To effectively boost your digital marketing campaign ROI, marketers should implement these key strategies.
The BriteVerify ROI Equation
What’s the return on investment of using BriteVerify to validate emails as they come into your system? While the answer depends on your situation, the figure can easily reach eye-popping levels of…
Ways to Use Facebook to Market Your Restaurant
Facebook is the largest social media platform in the world and, according to Statista, has 2.3 billion active users every month. So if you’re not already using it to market your restaurant, start now.